Affiliate Disclosure
At Borough Arms WSM, we are committed to transparency with our readers. This page explains how we generate revenue and how it may relate to the content on our site.
Our Affiliate Relationships
Borough Arms WSM (borougharmswsm.com) participates in affiliate marketing programs with various online betting and casino operators. When you click on certain links to betting sites featured in our reviews and rankings, we may earn a commission if you proceed to register or place bets with those operators. These commissions are a primary source of revenue for maintaining and improving our website.
Editorial Independence
We want to be absolutely clear: affiliate commissions do not influence our editorial decisions, rankings, or reviews. Our top 50 betting sites UK rankings are based on objective criteria including licensing, security, user experience, game variety, customer support, and value. We may review sites with which we do not have affiliate relationships, and sites we promote are not ranked higher simply because they pay commissions.
Identifying Affiliate Links
Affiliate links on our site are typically identified by:
- Clear "Visit Site" or "Claim Bonus" buttons linking to operator websites
- Contextual disclosure language near promotional content
- Bonus offer details that indicate a referral relationship
If you are uncertain whether a link is an affiliate link, please contact us for clarification.
Regulatory Compliance
This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and UK Consumer Protection from Unfair Trading Regulations 2008. We are committed to honest and transparent marketing practices under UK advertising standards.
Your Responsibility
We encourage readers to use our reviews and rankings as one resource among many in your decision-making process. You are responsible for verifying that any betting operator you choose is properly licensed and regulated in the United Kingdom, and for understanding the terms and conditions before registering. Please gamble responsibly and only bet what you can afford to lose.
Last Updated: 2026