Privacy Policy
Last Updated: 2026
Borough Arms WSM ("we," "us," "our," or "Company") operates borougharmswsm.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit contact forms, subscribe to newsletters, or interact with our content, we may collect your name, email address, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: We use cookies to track your interactions with the Website (see Cookie Policy section below).
- Usage Data: We collect information about how you access and use the Website, including click patterns, time spent on pages, and links followed.
How We Use Information
We use the information we collect for the following purposes:
- To analyse Website traffic and user behaviour through analytics tools.
- To track affiliate commissions and monitor affiliate partner performance.
- To improve the Website's content, functionality, and user experience.
- To send you marketing communications (where you have consented).
- To comply with legal obligations.
- To detect and prevent fraud or misuse.
Cookie Policy
We use cookies to enhance your experience on our Website. Cookies are small files stored on your device.
Types of Cookies:
- Essential Cookies: Required for Website functionality.
- Analytics Cookies: Help us understand user behaviour (e.g., Google Analytics).
- Affiliate Cookies: Track referrals to partner betting sites for commission purposes.
- Marketing Cookies: Used to deliver targeted advertising and track marketing campaigns.
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect Website functionality. You can also opt out of Google Analytics tracking by using Google's opt-out browser extension.
Third-Party Links
Our Website contains links to third-party betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review their privacy policies before providing any personal information or engaging with their services.
Any interactions with linked sites are governed by their respective terms and privacy policies, not ours.
Your Rights
Under UK and EU Data Protection Laws (including UK GDPR): You have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of your data (right to be forgotten), subject to certain exceptions.
- Restrict how we process your information.
- Object to processing for direct marketing purposes.
- Withdraw consent at any time.
- Request data portability (obtain your data in a portable format).
- Lodge a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and usage data are typically retained for up to 26 months. Affiliate tracking data is retained in accordance with our affiliate programme terms. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or would like to report a data breach, please contact us:
Email: privacy@borougharmswsm.com
Website: borougharmswsm.com
We will respond to your request within 30 days, or as required by applicable data protection laws.